Belonging
L'Oreal Fine Fragrance Project
Gen-AI Video
Brief
MA Narrative Environments will work to develop inspirational concepts for perfumers in response to two briefs for L'Oréal (2080 Prompt and Belonging) for MANE Fine Fragrance.
Students will use techniques of scenarios, worldbuilding and flash fiction (very very short stories) to first ideate and then to focus and organise a series of relevant ideas, visuals, and narratives.
" We truly believe that the scent of belonging is the solution to peace in the world. In universal earth without anymore boundaries, where globalization took us over, we still dream of discovering the variety of marvelous cultures around the world.
We wish to celebrate the richness of our differences and embrace what unites us."
Collaborators:
Kunying Li
Ying Cao
Design Tools:
Midjourney
Runway
Adobe Photoshop
Adobe Premiere Pro
